Novo Beads

Novo beads was launching a new line of jewelry focused on telling the American story. I designed a poster, catalogue, websites and art directed  their visual aesthetic. Working with a photographer we went through many iteration of styles from using natural materials, like woods and stones, to setting the pieces on rich lush cloths. Eventually after many experiments we finally came up with this dew kissed style to help reinforce the tagline of "Fresh American Style" giving the bright and intricate pieces a neutral canvas to shine on.  

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