WaterSense wanted to be the EnergyStar of helping you save water. They had a problem though, their website was a sea of text stuck in a government template. Also, their social media presence was MIA which even for 2008 was unacceptable for a consumer focused department. So I designed a website that met all their government template requirements that had an intuitive menu, consumer friendly design, and lots of nice imagery. I developed a social media strategy complete with posts and best practices to give their staff inspiration and momentum for future posts. All of this helped them become the EnergyStar of water.